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Why you should Care about Indoor Location

Published Sep 2, 2019

It is hard to remember when we couldn’t use digital maps to find our way around, whether to reach new restaurants, business locations, or peoples’ houses. But thanks to location positioning technology, this has been achievable.

To date, this has mainly been used in outdoor environments but before long it is likely that we will become just as familiar with indoor location positioning. Such indoor location technologies are generally enabled by other transmission devices such as Bluetooth beacons. They can be especially valuable in large-scale facilities such as airports or shopping malls, or to optimize our route through a warehouse store and go straight to the products we are interested in.

Indoors is where we spend 90% of our time

Building Green

The information behind indoor location data is also proving to be a vital component for many businesses in 2019. With the increased adoption of the Internet of Things (IoT), location infrastructure can be used to create a much stronger sense of our indoor spaces.

So why are indoor positioning technologies and location applications gaining such traction, with different uses such as maintenance, digital Wayfinding, and public safety?

One of the reasons is familiarity – people are used to using their mobile phones to navigate, and having the need to complete the journey to its last mile. People are now facing the “last-mile” issue, which is reaching our final destination once we reach the facility. Visitors who are looking for specific stores or meeting rooms are typically lost the moment they enter an unfamiliar building.

Only when indoor location technology is fully implemented are people able to search for their events, shopping items, and Points of Interests (POIs) using their individual mobile devices. Software location applications run on native mobile apps, through web applications within internet browsers, or via public-facing kiosks located in the lobbies of buildings. Once visitors search for what they need – a room, a store, a building, or a person—on their preferred device, navigable directions to the nearest result will be returned with the needed building features such as elevators, staircases, conference rooms, and more.

Another reason why indoor positioning is poised for rapid growth is the value that this technology drives for the facility itself. By giving organizations a greater connection to their surrounding built environment, it is possible to see, plan and respond more effectively to changes, as well as better allocate resources. They can advertise public and corporate events, and truly add value to the facility services. This will eventually boost workers’ productivity, while saving time, effort, and money.

By utilizing the indoor positioning part, other location-based solutions such as real-time asset tracking, indoor workforce management, and location analytics are enabled. These allow businesses across various industries to streamline their internal workflows, increase their engagement with the facility, and further enhance customer satisfaction. Airports, for instance, can use indoor location technology to improve safety and security by allowing airport administration to monitor and dispatch security personnel quickly and efficiently in response to potential incidents.

Thanks to indoor location technology, we will soon probably take for granted the ability to find our way around any airport or shopping mall, and our ability to go straight to the products we are interested in.

At Kapcite, we provide innovative indoor location solutions through Kapcite’s Way+ app.

Way+ is a specialized GeoSpatial software that offers analytics data at every location (indoor and outdoor) with high footfall, by delivering location insights linked to geographical position. Way+ provides turn-by-turn indoor navigation, real-time asset tracking, proximity push notifications, location analytics, and much more.

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