Engage with Customers & Gain Insights into your Business
Way+ is a specialized digital Wayfinding and asset tracking solution by Kapcite that offers comprehensive locational analytics. Designed for facilities and venues that witness high footfall, Way+ is a great app for Malls, Universities, Hospitals, and much more.
Way+ Accessibility
You can easily access Way+ on an Information Desk touch screen, as well as on mobile devices, offering visitors an interactive Wayfinding solution. Its wide range of features include highlighting points of interests and a dynamic directory that classifies stores based on their name, category and much more.
Way+ enhances customers’ experience and makes your business more competitive through state-of-the-art Geo-Targeting.
Way+ Features
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Navigation
Navigation helps customers with turn-by-turn directions, with up to 1 meter accuracy both indoors and outdoors. Way+ also has features that allow for real-time navigation through enabled routing functions and visual path drawings.
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Tracking
Tracking locates visitors and staff to provide relevant information based on real-time positioning. Data collected on visitors’ whereabouts can be used for detailed analysis of visitor behavior.
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Augmented Reality
Augmented Reality enriches the real-world experience of users with interactive digital communication. This feature allows users to receive important information using the camera screen of their smart phones and see popup menus that display directions, offers and promotions based on their location.
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Parking Locator
The Parking Locator is a service that records car coordinates to ensure a quick exit. Moreover, the parking locator allows the user to take a photo of the car location, type a note with car location details, or record a voice memo.
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Events & Promotions
Thanks to the widespread use of smartphones, GPS data provided by visitors is captured by Events & Promotions, a GeoMarketing tool that enables businesses to target their audience with special discounts and offers based on their location.
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Analytics
Analytics serve businesses with an easy access to HeatMaps and analysis tools to visualize and analyze application usage and footfall data by time periods, zones and more.
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Push Notifications
Push Notifications enable businesses to grow their traffic, channel their curated campaigns and engage with users on various product suggestions like advertising upcoming sales and discount offers. This is particularly useful since it’s all based on users’ tracking details, profile, preferences, and shopping history.
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And More Features to Come!